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Natalie has spent the last decade at the intersection of social movements and technology. She is currently a fellow at The Institute for the Future. She is also the co-founder and former Executive Director of Peers, a member-driven organization that supports the sharing economy movement. Prior to joining Peers, she was the CEO and co-founder of Rebuild the Dream, a platform for powering people-driven economic change.

Before that, she was the digital director for President Obama's Organizing for America (OFA) and the Democratic National Committee. While there, she built and directed the team responsible for web content, grassroots fundraising, social media, and mobile for BarackObama.com as well as Democrats.org. She also built the Sierra Club's first online organizing department and served as the deputy organizing director for MoveOn.org.